Idea: Are there more English words that start with a k or more words with k as its third letter? Answer: More than twice as many English words have k in the third position than start with a k. Why do most people believe the opposite is true? Because we can think of words beginning with a k more quickly. They are more available to our memory.
The availability bias says this: We create a picture of the world using the examples that most easily come to mind. This is idiotic, of course, because in reality, things don’t happen more frequently just because we can conceive of them more easily. It is as if you were in a foreign city without a map, and then pulled out one for your hometown and simply used that. We prefer wrong information to no information.
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